ABOUT POLLY EDWARDS
CRYSTAL JEWELLERY & ACCESSORIES DESIGNER
Polly Edwards became established as a global pioneer in the world of bridal accessories and headdresses for her earlier work. Her stunning, contemporary Swarovski Crystal pieces, interwoven with threaded beads have been hand-woven over many years, mostly in her UK atelier, and become an instantly recognisable signature look across her ever-popular collections. This signature represents stylish, classic design, allowing every woman to feel like royalty, whilst also being fashion-forward and very relevant for today’s women, of all demographics.
Polly Edwards has always drawn inspiration from plants and flowers, fractals and Art Deco, whilst following the latest fashion trends and referencing her passion for Dior.
Her success comprises collaborations with designer brands such as Jenny Packham, Caroline Castigliano, Rainbow shoes and retailing her brand through Harrods, Liberty of London, Kleinfeld NY and many leading Bridal Wear outlets globally. Polly has presented at trade shows internationally including Boston, New York, Athens, Dublin, Dusseldorf, Harrogate and London.
Now Polly Edwards is diversifying to offer more products to a wider audience, beyond bridal. She is now designing beautiful distinctive jewellery, still with her signature handwriting but introducing necklaces, bracelets and earrings, and in colours! From showpieces to everyday jewellery, she is now offering a little sparkle to every woman’s wardrobe, whether in ballgowns or jeans. Dinner jacket to denim jacket!
Polly is currently busy developing her new line and is exploring collaborations with production houses, global luxury sales agencies and potential investors, in order to fully maximise the brand’s potential.